What is Affiliate Marketing? - HowToHappen

 

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which an affiliate promotes a product or service of a merchant and earns a commission for each sale or lead generated through their unique affiliate link.

In other words, affiliates promote a merchant's product or service to their audience through various channels such as social media, website, email marketing, etc. Once a customer clicks on the affiliate link and makes a purchase or performs a specific action (such as filling out a form or signing up for a trial), the affiliate earns a commission that is typically a percentage of the sale value.

How does it work?

Affiliate marketing works because it creates a win-win situation for both merchants and affiliates. Merchants get access to a wider audience base and only pay for the actual sales or leads generated through affiliate marketing. On the other hand, affiliates can earn money by promoting products or services they believe in and potentially generating passive income.